Hanging Out in Witch City

SALEM, MASSACHUSETTS — Every day is Halloween here in Witch City — as this town of 45,000 on the North Shore, about 25 miles northeast of Boston, proudly proclaims itself at practically every commercial corner of town. The Witch City Mall is located downtown. The local high school athletic teams are named the Witches. Folks dressed as witches, both young and grown up, wandered the city’s streets, which are filled with shops banking on the theme. There is Witch City Wicks, a candle shop; Witch Tee’s, selling T-shirts; HausWitch Home + Healing; Blackcraft Salem; and Wicked Good Books, to name...

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